24 October International Day of Climate Action
Wednesday, October 21st, 2009Did you know that the most important number on the plant is 350. As in 350 Parts Per Million of CO2. October 24, 2009 has been declared the International Day of Climate Action and will mark the first time that the event has been held. The aim of this initiative is to build support for getting the CO2 levels in the atmosphere down to 350 which scientists have said is the safe limit for humanity. The CO2 levels are currently at 387 ppm and rising.

24 October 2009 is International Day of Climate Action
So the call to action is on October 24th for you to place the number 350 at an iconic place in your community or some creative way and then upload the photo to the 350.org website. They will collect the images from around the world and deliver the message to the media and world leaders to demonstrate how big and powerful with world wide movement for climate change is. There is already a lot of creative activities happening to mark the occasion. On October 24th take a stand and do something! For more information visit www.360.org/plan.

20th-century business model, which says business only exists to make a profit, is no longer valid. The new model is to build on the profit goal via sustainable globalization. This means business has to address global challenges in emerging markets like clean water, education, AIDS, and climate change in order to pave the way to growth and profits. Successful businesses in 5 to 10 years will be the ones that recognize this opportunity to address these challenges as a step to leading in emerging markets. Those who don’t will be left behind.”—
We know that many printed newspapers are suffering and need to be more innovative in their business models so did the observer consider investing in their online operations, did they ensure that they are delivering the highest quality newspaper today – content and graphically pleasing. 
A massive amount of fish was found dead in Black River, St. Elizabeth this month. Up to 10 miles upstream dead fish were being found. Jamaica’s National Environment and Planning Agency (NEPA) was slow to act and has now admitted that its slow response may have prevented it from identifying the culprit(s) responsible for the environmental mess.