Is a full colour daily newspaper really sustainable? Ask the Jamaica Observer

You have to  give a little kudos to the Jamaica Observer for trying to be innovative in the delivery of their product but I do have to ask a huge question in wake of this weeks news in which they announced that they were the first and only full colour daily newspaper to be delivered in the Caribbean.  The move seemed to be a little dated considering all the other areas where they could invest. 

jamaica observer full colourWe know that many printed newspapers are suffering and need to be more innovative in their business models so did the observer consider investing in their online operations, did they ensure that they are delivering the highest quality newspaper today – content and graphically pleasing. 

In addition, I would like to know more about the inks and the paper being used in their operations.  Are they using natural ingredients for the inks?  Is there a recycling component to their operations?  Considering all things, I have to call into question whether a full colour newspaper is really a sustainable move for the Caribbean region.  What do you think?  Please weigh in on the topic.


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